Dealer group Superstat has launched a stylish new furniture publication called Workspace. Aimed at the corporate buyer, Workspace is designed to promote the dealer as a furniture specialist to help win large furniture contracts. Once the interest is generated the dealer can then sell in which ever range of furniture they prefer.
Marketing director Karly Beesley says: "Consumers are looking for a total solution to office supplies and that solution must encompass product areas dealers are not necessarily specialists in. Workspace forms part of our strategy to allow dealers to extend their product offering and give the consumer confidence they are dealing with a professional office solutions supplier."
23-Feb-2005
