A Q4 2004 Consumer Technographics® European Study by Forrester Research, Inc has found, not surprisingly, that mobile penetration has reached a high level of saturation, basic phone features are common, SMS text messaging remains the most used mobile service and users aren’t yet ready to adopt advanced mobile services, such as the mobile Internet and video messaging.
Forrester interviewed more than 18,000 consumers in the five largest Western European markets: France, Germany, Italy, Spain, and the UK. Reineke Reitsma, Manager of Quantitative Research Operations at Forrester Research, says: “More than 60 per cent of mobile users aged 16 to 24 have an Internet-capable mobile phone, but only 18 per cent of them actually use mobile Internet services.
"We see the same lack of interest when it comes to mobile phone features. While features like polyphonic ring tones, mobile Internet capability, color screens, and the ability to download games are most widespread at the moment, a high 63 per cent of mobile users say they don’t need a sophisticated phone; they just need it for voice calling and messaging.”
24-Jun-2005
