BT Rich Media, a platform that enables cohesive, end-to-end solutions for the acquisition, management and distribution of traditional and digital media, has teamed up with SPORTFIVE, Europe’s leading sports marketing group. The two will make the World Cup 2006 international qualifying and friendly games that won’t be televised available to fans, streamed over broadband on the internet.
Under the terms of the agreement, SPORTFIVE , which has the largest portfolio of European qualifying games, will use the BT Rich Media platform for publishing and distributing the video content. The games will be offered on www.qualifiers2006.com and promoted to over 10 million users via a range of affiliate sites. Live games will cost €9.95 for a 250k or 500k stream and users can also download the game and retain it on their PC for a reduced cost of €6.95.
27-Apr-2005
