The COS group in Wales has seen online turnover increase by 14 per cent more than products ordered by other methods in the past six months, using dealer group Integra’s Initiative Online e-commerce offering.
COS’s David Emery says that as well as reducing the cost of ordering, online customers are ordering an average 1.5 extra lines per order which represents a total of 30 per cent more product, and returns as a percentage of sales are 1.13 per cent lower than for normal customers. "It’s because you are putting the customer in control of what they are ordering, and if they take responsibility for what they are ordering they are much less likely to send it back."
23-Jul-2001
