Dealer group Superstat has launched a new, low cost own-brand paper as part of the relaunch of the entire Superstat brand planned for April. The new multi-purpose paper comes from Anatalis and sits alongside the established premium grade paper.
Superstat’s Fiona Campbell says members have been asking for a cheaper exclusive brand alternative. The new addition coincides with a re-design of the packaging for the paper which is now said to reflect a more modern, stylish look. Both products are stocked by Spicers.
As well as re-launching the Superstat brand next month the group will be unveiling details of its 'Get a Grand' promotion. More details will be released at the conference which will be held at the Cheltenham Park Hotel, 11-14 April 2002.
25-Mar-2002
