Jet Tec International, one of Europe's largest manufacturers of compatible inkjet cartridges, has installed the SalesLogix customer relationship management system in a drive to improve its existing relationships with its dealer and retail channel partners.
Managing director William Studholme says: SalesLogix was a clear choice after evaluating a variety of CRM solutions. "For Jet Tec the application has two clear business benefits. Firstly, it will enable us to communicate far faster and far more efficiently with our channel. In addition, its direct marketing functionality means that we are now able to conduct highly effective business to business campaigns ensuring that our marketing communications is both targeted and more cost effective.”
23-Jun-2005
