Samsung Electronics is to invest $15 million across Europe to support a new reseller initiative launched to the trade today. The company says the investment and the new Power Partner Programme further demonstrate its commitment to driving business through the IT channel.
Neil Berville, director of Samsung Electronics IT division, says: "The Samsung Power Partner Program is more than just a channel program - it encompasses all aspects of sales & marketing approach and most importantly is aimed at generating new business opportunities for the channel."
21-Sep-2005
