BIC has expanded the BIC Kids range with two new products following the successful launch of BIC Kids last year.
BIC Kids was launched in 2004 to provide children aged between 3-10 with a specialist range of colouring products that are safe and easy to use during their early stages of learning to write and colour.
The company says the two new additions to BIC Kids have been specifically designed to further develop children’s creative, drawing and colouring skills.
Emma Lawley, BIC Stationery Marketing Manager commented “Parents seek value for money colouring products that also give them the reassurance and confidence that their children are using safe and quality products too.”
“These, new additions to the range offer something different to the consumer and we are confident that they will prove highly popular with kid and parents alike.”
15-Aug-2005
