Dealer group Officepoint’s new buyandfly! loyalty scheme, launched at this year’s annual conference, has been so well received by some members that they are launching it to customers next month instead of the planned January 2004 date.
buyandfly! works in the same way as Air Miles with dealers buying points to use either in customer or in-house promotions. Points can be used on 17 different airlines or for train and ferry travel. Officepoint says far fewer points are needed to get anywhere than with alternative schemes.
The initial agreement, exclusive to Officepoint in the office products industry, is for six to 12 months but the group expects it be a long-running partnership and has promised members all the necessary marketing materials to back it up.
28-Oct-2003
