Dealer group Integra has launched its new Direct Mail Programme for 2006, the 2006 Refresh campaign. Group marketing director Aidan McDonough says direct mail is still a central part of the marketing mix and its importance should not be underestimated. "It is cost effective and when used regularly with telephone follow up’s direct mail can dramatically increase sales."
Order forms for the new Direct Mail Programme are now available and members can also order on-line at www.integra-office.co.uk. Members also have a useful pull-out-and-keep desk top calendar, which highlights key publication dates for diaries.
28-Sep-2005
