With the announcement of the £2.5 million marketing campaign for its best selling Conqueror brand comes a promise from ArjoWiggins that dealers will see part of that spend go on extensive product sampling, heavyweight messaging throughout office and retail channels and linked in-store promotional programmes.
The eight week programme of national TV and press advertising is targeted at the ‘e-generation of 25 to 45 year old business people' and is expected to reach over 60% of the UK population. Chairman François Wanecq says it will show how Conqueror can 'help businesses enhance their corporate image and communicate with greater impact'. The aim is to ‘contemporise the brand’ and position it as an essential business tool for today’s image-conscious small and medium size enterprises.
The campaign has been designed to coincide with the launch of an innovative, new range of Conqueror cut size products aimed at businesses who buy through office suppliers, stationery suppliers and instant print channels. Campaign themed point-of-sale materials have been specially designed and can be requested via a dedicated web site, www.conquerorcutsthrough.com. A guide to help SME’s maximise the impact of their communications have also been developed to encourage business users to interact with the brand and trial the product.
23-Feb-2004
